Discover, Connect & Play at The Nurts Day 2025
- Isabelle Lai
- May 29
- 4 min read
A Weekend of Purposeful Fun, Family Bonding & RM90,000 Worth of Goodies Up for Grabs – Including 3 Sunway Lagoon Villa Stays!
IBU is proud to be a media and community partner for The Nurts Day 2025 — a one-of-a-kind family event dedicated to nurturing meaningful play, authentic connections, and a stronger parenting community. Mark your calendars for 21 & 22 June (Saturday & Sunday), 10am–6pm at PARC Subang by Sime Darby — and yes, admission is absolutely FREE!
Something for Everyone
No matter where you are on your parenting journey — a new mum, seasoned dad, curious child, or passionate educator — The Nurts Day promises something for everyone. With immersive storytelling, hands-on play, and a lineup of engaging activities, it’s more than just fun — it’s purposeful fun.
This year, step into The Nurts World and meet your child’s new favourite characters: Noah, Zoey, Mia, and Liam. As you explore the event’s four themed zones, you’ll discover meaningful ways to connect as a family — and even win big along the way!
Get ready for a family weekend filled with fun and fantastic offers at The Nurts Day:
RM90,000 Worth of Goodies: Participate in activities, collect stickers,and stand a chance to claim exclusive goodie bags, vouchers, and freebies.
Win a Family Stay at Sunway Lagoon Villa: Three lucky families will walk away with a 2D1N stay for 2 adults + 2 children, worth RM2,988 each! RSVP, register, and participate to be in the running.
Spend & Redeem: Spend a minimum of RM300 at The Nurts booth to receive a Sunway Lagoon Night Park ticket worth RM99 (while stocks last)
Join the Fun for FREE: All you have to do is take part in activities, snap photos, and post on social media using #TheNurtsDay, tagging @thenurts and partner brands — and you’re in!
Exclusive Pre-Event Deals: Pre-purchase bouncy castle tickets (pssst, all-day access!) with a special deal, as well as pre-purchase doob beanbags at 50% OFF (collect on the day), pre-book a mini family portrait session from Stories Lifestyle at RM180, and pre-book for fun activities and workshops!
#2: Top Activities to Check Out
From creative crafts to hands-on learning, energetic challenges to enriching workshops — The Nurts Day is brimming with memorable moments for every member of the family. Whether you're keen to dive into interactive games, try your hand at science experiments, or get crafty at a DIY station, there’s a little magic around every corner.
Be sure to check out:
1. Play, Learn & Connect with The Nurts Card Games
Get hands-on with bestselling parenting tools like Heart-To-Heart, The Money Genius, and the all-new bilingual game Wonders of the Wild, co-created with zookeepers and vets from Sunway Theme Parks.
2. Be a Beta Tester for The Nurts App
Preview the upcoming Nurts Adventures app and help shape the future of digital parenting support.
3. Healthy Kids & Happy Families Zone with CARiNG Pharmacy
Kids get a free Body Mass Index (BMI) check while you learn to build healthy meals together via the Suku Suku Separuh game.
4. Learn to Save, Earn and Spend with MAE
Join the Little Savers Adventure — a fun 3-stop journey to teach kids smart money habits. Bring your child’s original birth certificate and open a Yippie/-i Account on the spot to get exclusive merch!*T&C apply.
5. Connect and Reflect with IBU Family
Drop by the IBU booth and discover our Affirmation Corner, where you can write a personal note of encouragement for yourself or another parent. You’ll also get to take home an affirmation card that speaks to you (a little reminder that you’re doing an amazing job!)
Alongside that, we’ve got a charming DIY Bloom Bar, where kids and grown-ups can work together to create their own paper flower bouquets. It’s a simple, joy-filled way to craft, connect, and carry home a beautiful memory.
6. Live Stage Interactive Fun
Check out the interactive activities in store on stage at The Nurts Day:
7. Workshops & Challenges for All Ages
DIY & Science Activities by ATOM & The Dot
Baby Crawl Race by GingerBubs
Giant Canvas Painting by Open Playhouse
“The Floor is Lava” by Aden & Ren
Recycled Home-Building with UrbanWave
Nature Discovery by Lil Play Garden
...and so many more!
#3: Snap, Share & Unlock Rewards
Capture the joy, laughter, and connection — and win great rewards while you're at it. Here’s how to claim your gifts:
Snap your favourite memories at the event.
Share them on Instagram or Facebook using #TheNurtsDay, and tag @thenurts and participating partners.
Claim special rewards throughout the day — including Dutch Lady, CARiNG Pharmacy, Applecrumby, The Red Beanbag, LUNA Kids, and more!
RSVP Bonus
Be one of the first 100 RSVPs to receive a FREE customised fridge magnet with your family photo by Crafty Craft. Remember, only RSVPed and registered participants on the day will be eligible to win the villa stays and other top prizes!
The Nurts Day 2025:
Dates: 21 & 22 June (Saturday & Sunday)
Time: 10am–6pm
Venue: PARC Subang by Sime Darby
Join us at The Nurts Day 2025 — where play meets connection, and every moment matters. 👉 RSVP now
Who Are The Nurts?
The Nurts (short for “nurture”) creates and curates experiences that help children and parents grow together. Through thoughtful play tools, workshops, and events, The Nurts promotes emotional intelligence, learning through play, and deeper connections in families. Their card games have earned the Parent’s Choice Award 2025 for Best Edutainment Card Games by Parenthood Magazine — a testament to their heart-centred, research-backed approach.
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