The Nurts Day 2026 Expands to Two Cities, Creating Space for Families to Reconnect Through Play
- Isabelle Lai
- 13 hours ago
- 3 min read
IBU is a community and media partner for The Nurts Day 2026, supporting initiatives that encourage meaningful family connection through play.
The Nurts Day is back for 2026 - and this year, it will be held in two cities for the first time!
The journey begins on 27 & 28 June 2026 at Publika, Kuala Lumpur, before
culminating in its flagship celebration at PARC Subang Ria on 18 & 19 July 2026.
With two locations, families can now enjoy:
Easier access and reduced travel time
More time to explore, play, and connect
A more inclusive and accessible experience
From toddlers as young as 1 year old to older children and adults, there’s something for everyone, from sensory play to movement-based challenges and creative exploration.
Play-Based, Connection-First Family Experience
In today’s fast-paced world, families are constantly on the move juggling schedules, responsibilities, and commitments.
Rather than just another family outing, The Nurts Day was designed as a shared experience, where families don’t just attend activities, but move, play, and grow together.
Founder of The Nurts, Rachel Tan, said that they were expanding into two different locations to meet the growing demand from families, brands, and communities seeking more meaningful ways to connect.
“The Nurts Day is our way of creating a space where connection happens naturally through play, shared moments, and simply being together."
Step into The Nurts World
At The Nurts Day, expect interactive storytelling, purposeful play, and meaningful family experiences.
Plus, get to meet Nurts characters, Noah, Zoey, Mia and Liam, in a magical storytelling puppet show.
What to Look Forward To:
1. The Nurts Mart: Supermarket Sweep Challenge
A reimagined goodie bag experience where kids can “shop” and explore.
This immersive activation encourages children to make choices, interact,
and experience the joy of discovery through play.
Families can collect and redeem exciting products and experiences
throughout their journey at The Nurts Day worth over RM125,000 in value and goodies waiting to be “checked out” from The Nurts Mart from brands including Applecrumby, BilaBila Mart, Champs, Dutch Lady, MOG Eyewear, OMFA, Spritzer, Subang Jaya Medical Centre, Quaker by PepsiCo and more.
2. Play-Based Experiences Across Two Locations
Apart from key highlights, each location will also offer some unique experiences.
At Publika (Kuala Lumpur):
The Nurts Studio featuring exclusive arts & crafts workshop by My
Art Studio, and more
Muay Thai for kids by Merican Muay Thai Gym
Spring Free Trampoline experience
Monkey on Barrel Inflatable
Liam’s Penalty Shootout
At PARC Subang Ria:
Petting Zoo by Farm in the City
Nurts Character-themed baking with Luna Kids
Rodeo Bull Challenge & Soccer Dart Challenge
Liam’s Explorace Inflatable
Sensory Bubble Play with Applecrumby
3. Exciting Stage Activities & Exclusive Launches
Families can look forward to a dynamic line-up including:
Parent-child movement sessions
Search Party! Challenge by The Nurts
Quick Fire Succession Game by Applecrumby
Learn & Explore with Dutch Lady Omega 3*6
Storytelling sessions featuring The Nurts Tales: Growing Strong, Inside & Out in partnership with Subang Jaya Medical Centre (SJMC)
Kids fashion show by Runway Productions
4. Treasure Hunt Adventure & Rewards
Come ready for an adventure! Families can complete a treasure hunt across the event to get their hands on the limited edition merchandise of its characters - Liam, Zoey, Mia & Noah from The Nurts.
Unlock exciting prizes from partners including doob, CARiNG Pharmacy, Munchy’s, Spritzer, Sunway Theme Parks, and more.
5. Discover The Nurts Through Play
The Nurts Retail Booth will offer interactive play sessions featuring The Nurts’ original products like its bestselling Heart-to-Heart cards, Happy Diners card game, A Parent’s Promise, The Nurts Tales Volume 1 and more, allowing families to experience the products hands-on and learn how purposeful play supports emotional intelligence, communication, confidence, and connection at home.
This event is FREE for all and you can snap your favourite memories and share them with #TheNurtsDay to unlock exciting rewards from partners including MOG Eyewear, CARiNG Pharmacy, Subang Jaya Medical Centre, Applecrumby, Dutch Lady, and more!
Event Details:
The Nurts Day in Kuala Lumpur:
📅 27 & 28 June 2026, 10AM - 8PM
📍 Publika, Solaris Dutamas
The Nurts Day in Selangor:
📅 18 & 19 July 2026, 10AM - 7PM
📍 PARC, Subang Ria
For more information and to register for fast-lane access, click the button below!
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